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Electronic Supplementary Material(POTX 1118 kb)GlossaryCommunal shopping (collaborative shopping) A method of shopping where shoppers enlist friends and other people they trust to advise them on what products to shop for. Customer relationship management (CRM)A customer service approach that focuses on building long-term and sustainable customer relationships that adds value for both the customers and the merchants. Enterprise 2.0“The use of social software platforms within companies, or between companies and their partners or customers.” McAfee (2009). Geosocial networkingSocial networking with location awareness capabilities. This enables social networks to connect users with local businesses, people, or events. Social business“A business that embraces networks of people to create business value” (IBM 2011). Social commerce (SC)E-commerce transactions delivered via social media. Social customersCustomers who usually are members in social networks, do social shopping, and understand their shopper’s rights and how to use them to their advantage. Social customer relationship management (SCRM, CRM 2.0)The delivery of CRM by using social media tools and platforms. Social marketplaceA marketplace that uses social media tools and platforms and acts as an online intermediary between buyers and sellers. Social media marketing (SMM)The application of marketing communication and other marketing tools using social media. Social shopping (sales 2.0)Online shopping with social media tools and platforms. It is about sharing shopping experiences with friends. Social shopping is the combination of social media and e-commerce. Viral bloggingViral marketing done by bloggers. Viral marketingWord-of-mouth (WOM) method by which people tell others (frequently their friends) about a product they like (or dislike). Viral videoAny video that is forwarded from a person to others, sometimes with a recommendation to watch it. Virtual economyAn emerging economy existing in several virtual worlds, where people exchange virtual goods frequently related to an Internet game or to a virtual business. Virtual goodsComputer images of real or imaginary goods. Rights and permissionsOpen Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 2.5 International License (http://creativecommons.org/licenses/by-nc/2.5/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. Reprints and Permissions Copyright information© 2017 Springer International Publishing AG About this chapterCite this chapterTurban, E., Whiteside, J., King, D., Outland, J. (2017). Social Commerce: Foundations, Social Marketing, and Advertising. In: Introduction to Electronic Commerce and Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-50091-1_7 Are community based marketplaces that enable individuals to communicate directly with each other and conduct?_ PEER TO PEER E-COMMERCE PLATFORMS are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.
Does eIn Web marketing, identify the technology in which information is sent to users based on their previous inquiries, interests, or specifications. E-commerce provides product acknowledgements through phone calls and faxes.
Which model of e34 Cards in this Set. Which of the following are potential uses for profiles on social networking platforms found in businesses?Which of the following are potential uses for profiles on social networking platforms found in businesses? inform their teams about announcements and updates. Traditionally, most business blog posts were authored by one or a few individuals.
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