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Authors and Affiliations
University of Hawaii, Kihei, HI, USA
Efraim Turban
Lang Associates, Charleston, IL, USA
Judy Whiteside
Dataffiti, LLC, Scottsdale, AZ, USA
David King
Herzing University, Rapid City, SD, USA
Jon Outland
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Glossary
Communal shopping (collaborative shopping)
A method of shopping where shoppers enlist friends and other people they trust to advise them on what products to shop for.
Customer relationship management (CRM)A customer service approach that focuses on building long-term and sustainable customer relationships that adds value for both the customers and the merchants.
Enterprise 2.0“The use of social software platforms within companies, or between companies and their partners or customers.” McAfee (2009).
Geosocial networkingSocial networking with location awareness capabilities. This enables social networks to connect users with local businesses, people, or events.
Social business“A business that embraces networks of people to create business value” (IBM 2011).
Social commerce (SC)E-commerce transactions delivered via social media.
Social customersCustomers who usually are members in social networks, do social shopping, and understand their shopper’s rights and how to use them to their advantage.
Social customer relationship management (SCRM, CRM 2.0)The delivery of CRM by using social media tools and platforms.
Social marketplaceA marketplace that uses social media tools and platforms and acts as an online intermediary between buyers and sellers.
Social media marketing (SMM)The application of marketing communication and other marketing tools using social media.
Social shopping (sales 2.0)Online shopping with social media tools and platforms. It is about sharing shopping experiences with friends. Social shopping is the combination of social media and e-commerce.
Viral bloggingViral marketing done by bloggers.
Viral marketingWord-of-mouth (WOM) method by which people tell others (frequently their friends) about a product they like (or dislike).
Viral videoAny video that is forwarded from a person to others, sometimes with a recommendation to watch it.
Virtual economyAn emerging economy existing in several virtual worlds, where people exchange virtual goods frequently related to an Internet game or to a virtual business.
Virtual goodsComputer images of real or imaginary goods.
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Turban, E., Whiteside, J., King, D., Outland, J. (2017). Social Commerce: Foundations, Social Marketing, and Advertising. In: Introduction to Electronic Commerce and Social Commerce. Springer Texts in Business and Economics. Springer, Cham. //doi.org/10.1007/978-3-319-50091-1_7