Historically, the training industry has focused on production over customization. With a one-size-fits all approach (usually a traditional classroom-based course) in order to maintain profitability. But in a world full of customization, learners are demanding more. Could hybrid learning be the answer? In this article we’ll explore production v customization, the rise of online, self-paced learning, and the future of the training industry in a post-COVID world. Show
Mass productionMass production came about from Henry Ford’s Model T production line. In 1913, Ford installed the first moving assembly line for the mass production of a car. It reduced the build time from more than 12 hours to one hour and 33 minutes. This new mass production method helped create goods at a lower price. Making them more accessible and cost effective for consumers and creating scalability and huge cost savings for the business. But one sacrifice of mass production was the lack of customization. Famously, Ford is reported to have said “Any customer can have a car painted any color that he wants, so long as it is black.” Eventually, of course more options were added. But it could be argued that they were mere variety, not true customization. True customization was simply too costly.  Mass customizationNow, 100 or so years later, we live in a world full of customization. From Netflix, to McDonald’s, to shoes and sunglasses. What we watch, eat, wear – nearly everything can be customized to suit our own personal needs. It has become a consumer expectation that if we buy something, we will have the ability to customize it. But, it’s just as important to note, companies have achieved this customization en-masse. With virtually no impact on their scalability and profitability. However, the big question here is – is mass customization possible in the training industry? Is it really possible to cater to individual learning preferences while also maintaining a profitable training business? The answer is yes, it’s possible. In fact, it’s not only possible, it’s necessary. Your learners demand it. So, what does true customization look like in the training industry? The rise of remote, self-paced learningWhen COVID hit in 2020 we saw a rise in “remote” in every aspect of our lives – from work, to remote training, to socialising with friends over Zoom. And in response, we saw a mass roll-out of new learning tech companies – all focused on delivering remote, online, self-paced learning. It seemed like the perfect solution in a rapidly changing training industry. Self-paced, online learning – what more could learners want? A lot more, as it turns out. Because while there was an initial surge, more recently we’ve seen both learners and trainers alike pull back from these types of platforms. So much so, that Thinkific posted a $26.4 million US dollar net loss last year. And has laid off 20% of its employees as a result. Why? Three key reasons. Three shortfalls of remote, self-paced learning
So while the pre-COVID days of traditional instructor-led training wasn’t perfect, neither is this new online, self-paced approach. A hybrid learning approachAlong came 2021 and the easing of COVID restrictions, and with it the hybrid workplace was born. People craved face-to-face connection, and by 2022 this hybrid model was fully embraced as the new normal. A preference over remote. And herein lies the answer for the training industry – the future of training is a hybrid approach. Sometimes referred to as blended learning, hybrid learning means providing course content in a variety of delivery formats; including face-to-face, live online webinar, quizzes, on-demand video, podcasts and surveys. Each element is complementary to the others, designed to support specific learning outcomes. And are usually centered around a carefully curated instructor-led training session. For learners, hybrid provides a richer learning experience than any single format on its own. It enables access to content that best suits individual learning styles. For training companies, it’s scalable and effective – it reduces the costs of classroom-based training with venues, food, accommodation and more. It allows training companies to continue to use their biggest asset – their trainers – but in a more cost-effective way. So, if we go back to our question from earlier – is it possible to deliver mass customization in the training industry? Yes, it’s possible to deliver mass customization with an effective hybrid strategy. A strategy that gives learners true flexibility in how, when and where they learn. In fact, we’d go as far to say hybrid is absolutely necessary. Hybrid training is necessary in order to meet your learners’ needs and continue to thrive as a training business in this world of customization. Which of the following is a disadvantage of online learning as a training delivery method quizlet?Which of the following is a disadvantage of online learning? Updating online learning is extremely difficult. Online learning is ineffective for training that emphasizes cognitive outcomes. Some trainees may not be motivated to learn through technology.
Which of the following is a disadvantage of online learning?Which of the following is a disadvantage of online learning? Some trainees may not be motivated to learn through technology. Online learning is ineffective for training that emphasizes cognitive outcomes. Online learning fails to link learners to other content, experts, and peers.
What must happen for online learning to be effective quizlet?What must happen for online learning to be effective? Collaborative learning tools should be utilized to assist trainees during the learning process. Identify a feature of an effective learning environment. Organizations must allow trainees time and space to learn.
Which of the following are advantages of online learning or e learning?eLearning is also cost-effective; companies save a substantial amount on the travel and accommodation costs of both learners and instructors, as well as the venue and materials. No printing helps reduce your carbon footprint, too.
|
