What is diagnosis in strategic management?

Strategic diagnostic consists in analyzing intentions and motivations of organization leadership, skills and strategic opportunities for organization in the competitive context of global environment.

With integrated synthesis of these opportunities, with company motivations and capacities, QSP is able to show the strategic organization potentialities.

Under the strategic capacities of organization, analysis is done in a perspective of competitive advantage and is going to include not only company intern factors but also stable partnerships. We use the most recent international methodologies to draft Balanced Panel of Strategic Capacities.

Advantages:

. Identification of Strategic Potential of Organization
. “Picture” uncompromised of the company
. Draft orientation for strategic alternatives

Abstract

This paper calls attention to a central but neglected process in strategic decision making, i.e. strategic issue diagnosis (SID). A framework for discussing SID is presented in terms of three critical components. inputs, process characteristics and outputs. The framework is illustrated in the context of PIMS and BCG, two widely recognized strategy models. The major implications highlight the theoretical significance of SID for understanding strategic decision making.

Journal Information

Strategic Management Journal publishes original refereed material concerned with all aspects of strategic management. It is devoted to the improvement and further development of the theory and practice of strategic management and it is designed to appeal to both practising managers and academics. Strategic Management Journal also publishes communications in the form of research notes or comments from readers on published papers or current issues. Editorial comments and invited papers on practices and developments in strategic management appear from time to time as warranted by new developments. Overall, SMJ provides a communication forum for advancing strategic management theory and practice. Such major topics as strategic resource allocation; organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes are included in the journal. Strategic Management Journal is currently published 13 times a year.

Publisher Information

Wiley is a global provider of content and content-enabled workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications; and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley has published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley has partnerships with many of the world’s leading societies and publishes over 1,500 peer-reviewed journals and 1,500+ new books annually in print and online, as well as databases, major reference works and laboratory protocols in STMS subjects. With a growing open access offering, Wiley is committed to the widest possible dissemination of and access to the content we publish and supports all sustainable models of access. Our online platform, Wiley Online Library (wileyonlinelibrary.com) is one of the world’s most extensive multidisciplinary collections of online resources, covering life, health, social and physical sciences, and humanities.

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Author

Listed:

  • Vladimir-Codrin IONESCU

    (University of Bucharest, Romania)

  • Horea COROIU

    (National Defence University, Bucharest, Romania)

Abstract

The strategic diagnosis analysis aims to assess the potential of small and medium enterprises by evaluating their inner resources and the business environment within which these enterprises perform their activity. As a first stage in the strategic management process, the strategic diagnosis analysis ensures the premises for founding, elaborating and operationalizing a competitive managerial strategy. In this context, the paper presents the conceptual criteria which are essential for thematically framing the strategic diagnosis analysis, and the main instruments that can be used by the small and medium enterprises in this strategic managerial process stage.

Suggested Citation

  • Vladimir-Codrin IONESCU & Horea COROIU, 2010. "The Strategic Diagnosis Analysis - An Essential Stage Of Strategic Management Process In Small And Medium Enterprises," Proceedings of the 5th International Conference on Knowledge Management: Projects, Systems and Technologies,Bucharest, November 12-13 2010 21, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies and National Defence University "Carol I", Department for Management of the Defence Resources and Education.
  • Handle: RePEc:rom:km2010:21

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    What is a diagnosis in marketing?

    Modern Marketing Model Diagnostic is a forward-looking framework and assessment that helps you identify where you need to transform your marketing function to unlock growth. Marketing-led growth is critical in today's hyper-competitive and changing consumer environment.

    What is process diagnosis in business?

    Business diagnosis is a process of working backwards to identify reasons for unsatisfactory performance by making the appropriate links between causes and effects. Thus, it is a process of identifying the symptoms or causes to a problem.

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    Simply, the combination of any grand strategy used by an organization in different businesses at the same time or in the same business at different times with an aim to improve its efficiency is called a combination strategy.

    Which model of strategic management includes analysis and diagnosis?

    SWOT analysis is one of the most popular strategic analysis models. It involves looking at the strengths and weaknesses of your business capabilities, and any opportunities and threats to your business.