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Sales Promotion, on the other hand, uses schemes, offers, and incentives for short term to boost the sales. It is also known as ‘below the line activities’. There are some differences between personal selling, and sales promotion has been compiled in this article. Have a look.
Comparison Chart
Definition of Personal SellingPersonal Selling is defined as the demonstration of products and services to the potential customers and convincing them to purchase it. Also known as Salesmanship. It is a two-way process, where both buyer and seller derives benefit. It is a face to face interaction between the prospective customer and the sales representative whereby the salesman displays the goods to the customer, describe its features & utility, demonstrates its functioning, answers the customer’s questions, tells the price & discount available and persuades them to buy it. In this kind of selling, the customer gets the full fledged information about the product and can physically verify it, to come to a decision. Many times, direct visits at the customer’s houses are also done to promote sales. With the help of this tool, the message can be conveyed to every customer separately, and immediate response is available from them. In addition to this, demand for a product is also created along with the expansion of the market. This type of selling can be seen in saree shops, stores of electronic items, car showrooms, etc. Definition of Sales PromotionSales Promotion refers to a marketing tool that helps in initiating sales, by employing special incentive scheme for a limited period to lure the prospective customers of the target market, to undertake an action. Under this selling method, the offer is available to the customers for a fixed term only and not throughout the year i.e. only for festivals or special occasions, or end of the season or on the ending of the year. It involves all those activities other than advertising and personal selling that help in hiking up sales of the product as discount up to 50%, Christmas sale, Get 20% extra on 1 kg pack, free gifts, etc. Sales Promotion Activities There are a number of merits of sales promotion like it grabs the attention of target audience and boosts up the sale in a short span of time. Moreover, this tool proves beneficial to dispose of the excess stock. The tools used in this method are as under:
Key Differences Between Personal Selling and Sales PromotionThe following are the major differences between personal selling and sales promotion
ConclusionThe objective of personal selling is to supply information about the new or existing product and create awareness in them, to generate demand for the product and make them regular customers. Through sales promotion, the customer gets products at reasonable rates and it also helps to retain customers for a long time. Why is personal selling more persuasive than advertising?Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.
Which is better personal selling or advertising?Advertising conveys a message to end number of individual in less time. As against this, personal selling conveys the message to a few customers only in relatively high time. There is a lack of feedback in advertising, whereas, in personal selling, feedback is always present.
What advantage does personal selling have over advertising?Personal Selling Advantages
Allows for detailed and personalized communication between your business and potential customers. Gives your sales team the chance to individually address any questions, concerns, or objections potential customers may have to move them closer to purchase.
Why is personal selling the most effective?Personal selling is the most effective marketing communication tool because it allows salespeople to adapt their presentation to each potential or current client. They use their knowledge of the customer's buying process to choose effective sales strategies.
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