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After studying the most memorable moments from some of the world’s most powerful presentations, I have the answer to creating an emotional connection with your audience: rhetorical strategies. Think back to the best presentation you have ever seen, whether it be in-person or online. Why does your brain think of that presentation as memorable? Most likely, it’s because of how the speaker made you feel. I’m not trying to be cheesy! An emotional response is a meaningful response, and that reaction stays with you long after the presentation is over. Whenever you think of that speaker or of that topic, your brain will bring back those feelings for you- whether they be of motivation, inspiration, sadness, empathy, or otherwise.
If your first reaction to all this is “Huh?” that’s okay- so was mine. Here’s how I understand it now: rhetorical strategies = emotional connection = memorability. If you’ve ever considered becoming a master presenter (no judgement if you have), you need these tools in your repertoire ASAP. They’re just so effective! Don’t believe me? All the cool kids are using (or used) them – I’m talking about thought leader Simon Sinek, technology guru Steve Jobs, past American president Barack Obama, civil rights leader Martin Luther King Jr., and even good old William Shakespeare. Unless you’re above any of these greatly respected people, I’m betting that you could benefit from a little rhetorical strategy in your next speech! 25 rhetorical strategies from the best mindsWe’ve compiled 25 rhetorical strategies from the most memorable presentations on the planet so that your next presentation is undeniably memorable. Ready to begin? 1. Alliteration:Two or more words in a row that start with the same sound.
2. Allusion:A statement that hints at something instead of being direct about it.
3. Anadiplosis:Repeating the last word (or words) of a sentence at the beginning of the next sentence.
4. Analogy:A literal comparison of two things.
5. Anaphora:Using the same word (or words) to begin 2 or more sentences (or paragraphs) that follow each other.
6. Anastrophe:A reversal of the typical ordering of a sentence.
7. Antistrophe:Repeating one (or more) words at the end of a sentence.
8. Antithesis:A contrast of thoughts.
9. Asyndeton:Leaving out conjunction words (as or and) from a sentence.
10. Assonance:Repeating a vowel sound in a sentence.
11. Chiasmus:The reversal of the latter of two parallel sentences.
12. Diacope/Tmesis:Inserting a word (or more) between the components of a compound word.
13. Epistrophe:Another name for antistrophe (see above).
14. Expletive:Using a word or phrase only to fill out a sentence for grammar, rhythm or balance.
15. Germinatio:The repetition of a word within the sentence.
16. Hyperbole:Exaggerating a description for emphasis.
17. Hypophora:Posing a question that you will answer yourself.
18. Litotes:An understatement that expresses an affirmative by negating its opposite.
19. Meiosis:A massive understatement.
20. Metaphor:Comparing two unlike objects to provide a clearer description.
21. Parallelism:using a sequence of identical constructions in writing
22. Scesis Onomaton:Repeating two (or more) different words with identical or similar meaning within the same sentence.
23. Simile:Comparing two unlike things using the words “like” or “as” with an example.
24. Symploce:Repeating one (or more) words at the beginning and end of successive sentences.
25. Tricolon:A sentence with three clearly defined parts of equal length
Rhetorical strategies improve audience engagementIf you got a little lost amidst the English jargon, here are the 2 main takeaways you need to know:
In sum, the best designed presentations, a slick new outfit, or a commanding voice may impress an audience initially, and can be important to gain their attention, but they lack true substance for any long-term retention. Rhetorical strategies are the single greatest tool for memorability. If you recognized even one of these examples, you just proved that rhetoric strategies are memorable. Why not start using them to your advantage? Incorporating rhetorical strategies is kind of like learning how to ride a bike – you’re going to think you look unsure the first few times you try and you’re probably going to walk away with some scrapes and bruises. But, once you gain confidence, you’ll be able to ride circles around everyone else. See what I did there? Here’s to being memorable! Note: All definitions have been adapted from Your Dictionary. Looking for more presentation insights?Check out our Top 30 Most Popular Presentations of All Time, 16 Strategies Used by Pitch Deck Designers, 10 Things to Never Do When Presenting, or read our Top 10 Presentation Tips. Looking for some creative help for your next presentation? Our team of talented ninja designers would love to assist! What are the strategies of speech?10 Strategies to Prepare for Speaking Engagements. Practice makes perfect. ... . Practice with an audience. ... . Hook your audience's attention. ... . Your body language is key. ... . Don't get stuck, move around. ... . Set your goal. ... . Get to know your audience. ... . Begin with an interesting question or story.. What are 5 public speaking strategies?That's why we've put together five quick tips to help make you a better public speaker:. Know Your Audience. ... . Work From An Outline. ... . Tell A Story. ... . Use Inclusive Language. ... . Prepare For Questions.. What are the 4 methods of presenting a speech?There are four basic methods (sometimes called styles) of presenting a speech: manuscript, memorized, extemporaneous, and impromptu. Each has a variety of uses in various forums of communication.
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