Bảng xếp hạng các công ty bảo hiểm nhân thọ theo từng tiêu chí khác nhau được đưa ra dưới đây để khách hàng có thể lựa chọn công ty phù hợp nhất với nhu cầu của mình. Show
 Hiện nay trên thị trường, không khó để có thể tìm được một công ty bảo hiểm nhân thọ, tuy nhiên để tìm được một công ty hài lòng, ưng ý với nhu cầu và mong muốn của bản thân thì rất khó. Để có thể cho khách hàng có thể dễ dàng lựa chọn công ty bảo hiểm, chúng tôi dựa vào các tiêu chí khác nhau như năm thành lập, vốn điều lệ và độ uy tín của 10 công ty bảo hiểm, qua đó khách hàng sẽ có thêm nhiều cơ sở để so sánh, cân nhắc trước khi đưa ra quyết định của mình. Xếp hạng các công ty bảo hiểm nhân thọ theo năm thành lậpThị trường bảo hiểm sớm được quan tâm và hội nhập khi luật kinh doanh bảo hiểm và các văn bản pháp lý khác ra đời, qua đó các tập đoàn tài chính, bảo hiểm nhân thọ cũng sớm đầu tư vào thị trường Việt Nam, bảng xếp hạng dưới đây là dựa vào số năm mà công ty đã hoạt động tại thị trường trong nước.
Xếp hạng các công ty bảo hiểm nhân thọ theo vốn điều lệTheo luật kinh doanh năm 2019, số vốn điều lệ tối thiểu áp dụng cho các công ty bảo hiểm nhân thọ là 600 tỷ đồng. Do vậy các công ty bảo hiểm gia nhập thị trường phải đáp ứng đủ tiêu chí này mới được cấp phép hoạt động. Tuy nhiên sau những năm đầu tư mạnh mẽ vào thị trường Việt Nam, số vốn điều lệ của các công ty bảo hiểm cũng dần tăng, điều này mang ý nghĩa bảo đảm an toàn tài chính cho những khách hàng tham gia bảo hiểm trọn đời.
Xếp hạng các công ty bảo hiểm nhân thọ theo mức độ uy tínĐể đánh giá mức độ uy tín của một công ty bảo hiểm, người ta dựa vào 3 tiêu chí:
Công ty cổ phần Báo cáo Đánh giá Việt Nam (Vietnam Report) đã thông qua sự đánh giá khách quan và độc lập, căn cứ theo kết quả đánh giá năng lực tài chính doanh nghiệp; đánh giá uy tín doanh nghiệp trên truyền thông theo phương pháp Media coding; và khảo sát đối tượng nghiên cứu và các bên liên quan, công bố Top 10 công ty bảo hiểm nhân thọ uy tín năm 2022 như sau:
Qua những thông tin mà chúng tôi vừa cung cấp trên đây, hy vọng khách hàng có thêm cơ sở để đưa ra lựa chọn hợp lý nhất khi tham gia bảo hiểm trong tình huống khó đưa ra được lựa chọn của mình. Bên cạnh mối lo về việc chọn công ty bảo hiểm, một số khách hàng có ý định mua bảo hiểm, đặc biệt là thanh toán trực tuyến khá lo lắng về các thủ tục cũng như tính bảo mật thông tin. Đến với Viettel Money, đánh bay nỗi lo về việc thanh toán bảo hiểm trực tuyến. Chúng tôi đảm bảo khi thanh toán trên ứng dụng Viettel Money, khách hàng không những có thể tối giản hóa những thủ tục, giấy tờ rườm rà mà còn có thể bảo mật thông tin ở mức độ cao. Mua bảo hiểm nhân thọ trên Viettel Money 22042 Tin tức khácCác công ty bảo hiểm đã được bảo vệ từ hầu hết sự suy giảm của thị trường trong năm nay. GettyCác nhà đầu tư tìm kiếm một số mặt trái trong thời kỳ suy thoái thị trường không cần phải tìm kiếm xa hơn các công ty bảo hiểm.Chỉ số công nghiệp chọn bảo hiểm S & P chỉ mất 2% trong năm nay, vượt trội so với mức giảm 16% cho S & P 500. Điều đó nhờ tỷ lệ tăng giúp tăng tiền mặt mà các công ty bảo hiểm phải thực hiện. Tổng cộng có 105 công ty bảo hiểm đã thực hiện trong năm nay, For Forbes Global 2000, xếp hạng 2.000 công ty đại chúng lớn nhất thế giới dựa trên điểm tổng hợp chiếm doanh thu, lợi nhuận, tài sản và giá trị thị trường của họ.Các công ty bảo hiểm chiếm 11 trong số 100 trong danh sách, với những người khổng lồ trải rộng khắp Trung Quốc, Hoa Kỳ, Đức, Pháp, Hồng Kông và Thụy Sĩ. Trung Quốc Ping Ping một nhóm được tổ chức với tư cách là công ty bảo hiểm xếp hạng cao nhất trên toàn cầu năm 2000, mặc dù họ đã phải đối mặt với nhiều thách thức hơn trong năm ngoái so với nhiều đối tác Mỹ và châu Âu và trượt 11 điểm xuống số 17 trong danh sách.Lợi nhuận ròng của nó vào năm 2021 đã giảm 29% lên 15,7 tỷ đô la khi nó đặt một lần suy giảm 6,4 tỷ đô la liên quan đến đầu tư vào phát triển đất đai của Trung Quốc, một trong một số nhà phát triển bất động sản nợ Trung Quốc đã mặc định vào năm ngoái.Ping A có 32 tỷ đô la đầu tư vào tài sản bất động sản vào cuối năm 2021, chiếm 5,5% tổng tài sản đầu tư của mình, theo báo cáo thường niên. Phơi nhiễm đó đã góp phần giảm 50% cổ phiếu của nó kể từ đầu năm 2021. Nhưng ping một con bò tiền mặt đáng gờm, với doanh thu 181 triệu đô la vào năm 2021, tăng 7% so với năm trước và 227 triệu khách hàng bán lẻ, tăng từ 218 triệuVào cuối năm 2020. Ngoài bảo hiểm, tập đoàn cung cấp dịch vụ ngân hàng, quản lý tài sản và chăm sóc sức khỏe và nắm giữ 1,6 nghìn tỷ đô la trong tổng số tài sản. Các công ty bảo hiểm của Hoa Kỳ thường giữ ổn định hoặc đạt được cơ sở trong năm nay, với UnitedHealth Group dẫn đầu ở vị trí thứ 21 trong danh sách.UnitedHealth, trị giá 298 tỷ đô la doanh thu 12 tháng là thứ bảy trong số tất cả các công ty đại chúng trên thế giới, ngay trước CVS Health và các nhà sản xuất ô tô như Toyota và Volkswagen, và cổ phiếu của nó đã tăng 25% kể từ tháng 10 năm ngoái.Công ty đã đồng ý mua công ty chăm sóc sức khỏe tại nhà LHC Group với giá 5,4 tỷ USD trong tháng 3. CVS được phân loại là nhà bán lẻ dược phẩm chứ không phải là một công ty bảo hiểm, mặc dù họ sở hữu công ty bảo hiểm lớn Aetna và xếp thứ 42 trong danh sách.Công ty bảo hiểm nhân thọ của Đức, Pháp, Pháp AXA và Công ty Bảo hiểm Nhân thọ Trung Quốc lọt vào top năm trong số các công ty bảo hiểm. Công ty bảo hiểm y tế có trụ sở tại MetLife và Connecticut có trụ sở tại New York cũng nằm trong top 100 của toàn cầu 2000 một lần nữa ở vị trí thứ 74 và số 84, tương ứng.Tập đoàn quốc tế Mỹ là một trong những danh sách những người kiếm được lớn nhất, tăng từ thứ 439 năm ngoái đến 90.Doanh thu của AIG đã tăng 19% vào năm 2021 lên 52 tỷ đô la và nó đã ghi nhận 9,4 tỷ đô la thu nhập ròng do các cổ đông so với khoản lỗ ròng 6 tỷ đô la vào năm 2020.và tháng 3 năm 2020, nhưng cổ phiếu của nó đã phục hồi những tổn thất đó trong hai năm qua.Cổ phiếu của MetLife và Cigna cũng đã tăng lên trong năm nay, tránh cuộc tàn sát thị trường rộng lớn hơn. Những tên khác của người Mỹ trong danh sách sẽ quen thuộc với bất kỳ ai mà thường ngồi qua các quảng cáo truyền hình: AFLAC, Allstate, Progressive và khách du lịch, để kể tên một số.Allstate và Progressive Trail chỉ sở hữu trang trại nhà nước thuộc sở hữu tư nhân trong thị phần cho bảo hiểm xe hơi của Hoa Kỳ và cả hai đều đi trước Berkshire Hathaway tựa Geico. Tất cả các công ty bảo hiểm trong năm nay, Global Global 2000 được liệt kê dưới đây. Forbes Thêm từ toàn cầu 2000Nhiều hơn từ Forbesinside Toàn cầu 2000: Doanh số và lợi nhuận cho các công ty lớn nhất thế giới đang tăng vọt khi các nền kinh tế tái cấu trúc Isabel đối lập từ các công ty công nghệ lớn nhất thế giới của Forbesthe vào năm 2022: Apple vẫn thống trị khi bán hàng của thị trường tàn bạo trong giá trị thị trường JonathanHathaway hạ gục JPMorgan với tư cách là công ty lớn nhất của Mỹ, Isabel Tương phản từ Forbesforbes Global 2000: Các công ty chăm sóc sức khỏe lớn nhất thế giới vào năm 2022by Katie JenningsInside The Global 2000: Sales And Profits For The World's Largest Companies Are Soaring As Economies ReopenBy Isabel ContrerasMORE FROM FORBESThe World's Largest Tech Companies In 2022: Apple Still Dominates As Brutal Market Selloff Wipes Trillions In Market ValueBy Jonathan PoncianoMORE FROM FORBESGlobal 2000: Berkshire Hathaway Takes Down JPMorgan As America's Largest CompanyBy Isabel ContrerasMORE FROM FORBESForbes Global 2000: The World's Largest Healthcare Companies In 2022By Katie Jennings Bảng xếp hạng Global 2000 đã được cập nhật vào ngày 31 tháng 5 năm 2022. Theo dõi tôi trên & nbsp; Twitter & nbsp; hoặc & nbsp; LinkedIn. & Nbsp; gửi cho tôi một an toàn & nbsp; tip. & Nbsp;Twitter or LinkedIn. Send me a secure tip. Các công ty bảo hiểm ô tô lớn nhất là gì?State Farm là công ty bảo hiểm ô tô số một trong cả nước về thị phần và phí bảo hiểm được viết, tiếp theo là Geico, Progressive và Allstate.Khi nhìn vào bảng xếp hạng của các công ty bảo hiểm ô tô hàng đầu tại Hoa Kỳ, hầu hết các tên đều có thể nhận ra do các chiến dịch quảng cáo truyền hình quốc gia của họ.top auto insurance companies in the United States, most of the names are recognizable due to their national television advertising campaigns.
Tìm báo giá bảo hiểm rẻ nhất trong khu vực của bạn Tuy nhiên, 10 công ty bảo hiểm lớn nhất ở Hoa Kỳ, được liệt kê dưới đây, cung cấp các mức giá bảo hiểm khác nhau, kinh nghiệm và tính năng yêu cầu của khách hàng.Đối với người mua hàng đang tìm kiếm mức giá rẻ, chúng tôi luôn khuyên bạn nên nhận báo giá bảo hiểm trực tuyến miễn phí để tìm giá tốt nhất từ nhiều công ty bảo hiểm.getting a free online insurance quote to find the best price from multiple insurers.
$ 5,82% State Farm là một công ty bảo hiểm ô tô tuyệt vời cho bất kỳ ai muốn có một đại lý địa phương, trải nghiệm cá nhân hóa và giá rẻ hơn mức trung bình.
State Farm là công ty bảo hiểm ô tô lớn nhất ở Hoa Kỳ và sở hữu 16% tổng thị phần có sẵn.Hơn 15% đô la chi cho phí bảo hiểm tự động của hành khách tư nhân trong cả nước đi đến Farm Farm. Công ty hiện đang sử dụng khoảng 60.000 nhân viên và có gần 19.000 đại lý.State Farm hoạt động như một công ty bảo hiểm lẫn nhau, có nghĩa là các chủ chính sách của nó sở hữu nó. Trong số các công ty bảo hiểm xe hơi có sẵn rộng rãi nhất trong danh sách này, Farm Farm đã cung cấp mức giá bảo hiểm xe hơi rẻ nhất ở hầu hết Hoa Kỳcheapest car insurance rates in most of the U.S. 2. Geico{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/geico-5", "cssnamespace": "SởteTileBanner", "bối cảnh": ""Liên kết ":" https: \/\/www.geico.com \/" Geico là một trong những công ty bảo hiểm ô tô rẻ nhất.Nó cung cấp tính khả dụng quốc gia và trải nghiệm mua sắm dễ dàng.
Geico, được biết đến với các quảng cáo với một con tắc kè hoạt hình, đã từng là một người bảo lãnh cho hơn 16 triệu chính sách tự động, đảm bảo hơn 24 triệu xe.Quy mô của công ty cho phép họ sử dụng hơn 40.000 người trên chín văn phòng khu vực, ba trung tâm dịch vụ và ba trung tâm khiếu nại. Cơ sở khách hàng ban đầu của Geico bao gồm các nhân viên chính phủ Hoa Kỳ và nhân viên quân sự.Ngày nay, cơ sở khách hàng của công ty bảo hiểm đã mở rộng để bao gồm những người trong khu vực tư nhân. Theo nghiên cứu của chúng tôi về các hãng bảo hiểm ô tô lớn nhất, GEICO là công ty bảo hiểm tốt nhất cho sinh viên đại học.best insurer for college students. 3. Tiến bộ{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/Progressive-2", "CSSSnamespace": "ConsiliatetileBanner", "Bối cảnh": """Tên": "Tiến bộ", "ShowInAvailabletext": Sai} Tiến bộ cung cấp tỷ lệ cạnh tranh đặc biệt cho các tài xế với các vụ tai nạn trước đó.Tuy nhiên, yêu cầu xếp hạng sự hài lòng và tùy chọn bảo hiểm là trung bình.
Tiến bộ-công ty bảo hiểm lớn thứ ba trong cả nước-được thành lập vào năm 1937. Công ty cung cấp khả năng mua bảo hiểm ô tô trực tiếp, trực tuyến hoặc qua điện thoại.Ngoài ra, khách hàng có thể đăng ký thông qua các đại lý bảo hiểm độc lập. Công ty sử dụng hơn 35.000 người và có hơn 400 văn phòng.Tiến bộ là một công ty giao dịch công khai. 4. Allstate{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/Allstate-3", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": "", "Tên": "Allstate", "ShowInAvailabletext": Sai} Allstate thường có xếp hạng sự hài lòng tốt hơn mức trung bình, nhưng tỷ lệ cao hơn.Tuy nhiên, công ty bảo hiểm cung cấp một loạt các giảm giá có thể làm cho các chính sách có giá cả phải chăng hơn cho khách hàng.
Tiến bộ-công ty bảo hiểm lớn thứ ba trong cả nước-được thành lập vào năm 1937. Công ty cung cấp khả năng mua bảo hiểm ô tô trực tiếp, trực tuyến hoặc qua điện thoại.Ngoài ra, khách hàng có thể đăng ký thông qua các đại lý bảo hiểm độc lập. Esurance, một công ty con của Allstate, hoạt động trong cùng một không gian.Theo Allstate, thương hiệu Esurance nhắm vào các khách hàng tự định hướng và nhạy cảm với thương hiệu, trong khi Allstate hướng đến những khách hàng muốn dịch vụ địa phương và cá nhân.local and personal service. 5. USAA{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/usaa-3", "cssnamespace": "SustiliatetileBanner", "bối cảnh": ""Liên kết ":" https: \/\/www.usaa.com \/inet \/wc \/sản phẩm bảo hiểm? USAA là một trong những công ty bảo hiểm ô tô tốt nhất trong cả nước.Bạn sẽ được hưởng mức giá cực kỳ cạnh tranh, dịch vụ khách hàng tuyệt vời và phản hồi yêu cầu nhanh chóng từ USAA.Nhược điểm duy nhất là thành viên bị hạn chế của USAA.
USAA được thành lập bởi 25 sĩ quan quân đội đã quyết định bảo đảm phương tiện của nhau vào năm 1922. Hôm nay, công ty phục vụ hàng triệu thành viên liên quan đến quân đội Hoa Kỳ, bao gồm các thành viên dịch vụ hiện tại và trước đây, gia đình thành viên dịch vụ và học viên hoặc trung gian. USAA có trụ sở tại San Antonio.Chiều dài của khuôn viên công ty kéo dài ba phần tư dặm.USAA là công ty tư nhân lớn nhất ở San Antonio. Vì tập trung vào các lực lượng vũ trang Hoa Kỳ, USAA là lựa chọn hàng đầu của chúng tôi cho bảo hiểm xe hơi tốt nhất và rẻ nhất cho các cựu chiến binh và các thành viên nghĩa vụ quân sự.best and cheapest car insurance for veterans and military service members. 6. Nông dân{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/nông dân-3", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": ""Liên kết ":" https: \/\/www.farmers.com \/" Nông dân cung cấp giảm giá tốt, tùy chọn bảo hiểm và dịch vụ khách hàng tuyệt vời.Tuy nhiên, mức giá đắt đỏ của nông dân có thể là tiêu cực đối với một số người mua sắm.
Nông dân bắt đầu như một công ty bảo hiểm cung cấp bảo hiểm cho các phương tiện của nông dân.Kể từ đó, nó đã phát triển để trở thành công ty bảo hiểm lớn thứ bảy trong cả nước. Thật khó để tìm thấy một công ty bảo hiểm cung cấp nhiều sản phẩm hơn nông dân.Nó cung cấp bảo hiểm ô tô, bảo hiểm thú cưng và thậm chí các sản phẩm đầu tư, trong số các sản phẩm bảo hiểm khác.Nông dân sử dụng gần 13.000 người, bảo lãnh hơn 19 triệu chính sách trên tất cả 50 tiểu bang. 7. Tự do tương hỗ{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/LibertyMutual-3", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": ""Tên ":" Liberty Mutual "," ShowUnAvailabletext ": Sai} Tỷ lệ của Liberty Mutual khác nhau tùy theo vị trí nhiều hơn so với công ty bảo hiểm thông thường và khách hàng xếp hạng quy trình hài lòng của công ty là dưới mức trung bình.
Nông dân bắt đầu như một công ty bảo hiểm cung cấp bảo hiểm cho các phương tiện của nông dân.Kể từ đó, nó đã phát triển để trở thành công ty bảo hiểm lớn thứ bảy trong cả nước. Thật khó để tìm thấy một công ty bảo hiểm cung cấp nhiều sản phẩm hơn nông dân.Nó cung cấp bảo hiểm ô tô, bảo hiểm thú cưng và thậm chí các sản phẩm đầu tư, trong số các sản phẩm bảo hiểm khác.Nông dân sử dụng gần 13.000 người, bảo lãnh hơn 19 triệu chính sách trên tất cả 50 tiểu bang. 7. Tự do tương hỗ{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/LibertyMutual-3", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": ""Tên ":" Liberty Mutual "," ShowUnAvailabletext ": Sai} Trên toàn quốc dưới mức trung bình cho khả năng chi trả và đánh giá của khách hàng có xu hướng tiêu cực.Toàn quốc cung cấp bảo hiểm tiêu chuẩn và giảm giá mà bạn mong đợi từ một công ty bảo hiểm quốc gia lớn.
Toàn quốc cung cấp các dịch vụ tài chính, đường dây thương mại và đường dây cá nhân ở tất cả 50 tiểu bang.Công ty đã đóng góp hơn 430 triệu đô la cho các tổ chức phi lợi nhuận kể từ năm 2000. Trên toàn quốc có một phương châm gọi là "về phía bạn" ảnh hưởng đến cách xử lý yêu cầu bảo hiểm tự động và cách xác định các chính sách và phí bảo hiểm.Công ty cũng khuyên bạn nên kiểm tra hàng năm để đảm bảo các chủ chính sách hiểu được lợi ích và bảo hiểm của họ, cũng như giảm giá mới hoặc thay đổi để giữ phí bảo hiểm giá cả phải chăng.Trên toàn quốc gọi bài tư vấn này là đánh giá "về phía bạn". Trong danh sách các công ty bảo hiểm xe hơi lớn nhất này, toàn quốc cung cấp các ưu đãi tốt nhất cho khách hàng muốn gói chính sách bảo hiểm nhà và ô tô của họ.best deals for customers looking to bundle their home and auto insurance policies. 9. Gia đình Mỹ{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/Amerfam-1", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": ""Tên ":" Gia đình Mỹ "," Showunavailabletext ": Sai}
Gia đình Mỹ là một lựa chọn vững chắc cho bảo hiểm ô tô.Công ty cung cấp mức giá tốt, có khả năng trở nên tuyệt vời khi các chủ chính sách tận dụng một số trong số nhiều giảm giá của nó.
Toàn quốc cung cấp các dịch vụ tài chính, đường dây thương mại và đường dây cá nhân ở tất cả 50 tiểu bang.Công ty đã đóng góp hơn 430 triệu đô la cho các tổ chức phi lợi nhuận kể từ năm 2000. Trên toàn quốc có một phương châm gọi là "về phía bạn" ảnh hưởng đến cách xử lý yêu cầu bảo hiểm tự động và cách xác định các chính sách và phí bảo hiểm.Công ty cũng khuyên bạn nên kiểm tra hàng năm để đảm bảo các chủ chính sách hiểu được lợi ích và bảo hiểm của họ, cũng như giảm giá mới hoặc thay đổi để giữ phí bảo hiểm giá cả phải chăng.Trên toàn quốc gọi bài tư vấn này là đánh giá "về phía bạn". not available in every state . Trong danh sách các công ty bảo hiểm xe hơi lớn nhất này, toàn quốc cung cấp các ưu đãi tốt nhất cho khách hàng muốn gói chính sách bảo hiểm nhà và ô tô của họ.9. Gia đình Mỹ {"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/Amerfam-1", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": ""Tên ":" Gia đình Mỹ "," Showunavailabletext ": Sai}
Toàn quốc cung cấp các dịch vụ tài chính, đường dây thương mại và đường dây cá nhân ở tất cả 50 tiểu bang.Công ty đã đóng góp hơn 430 triệu đô la cho các tổ chức phi lợi nhuận kể từ năm 2000. Trên toàn quốc có một phương châm gọi là "về phía bạn" ảnh hưởng đến cách xử lý yêu cầu bảo hiểm tự động và cách xác định các chính sách và phí bảo hiểm.Công ty cũng khuyên bạn nên kiểm tra hàng năm để đảm bảo các chủ chính sách hiểu được lợi ích và bảo hiểm của họ, cũng như giảm giá mới hoặc thay đổi để giữ phí bảo hiểm giá cả phải chăng.Trên toàn quốc gọi bài tư vấn này là đánh giá "về phía bạn". Trong danh sách các công ty bảo hiểm xe hơi lớn nhất này, toàn quốc cung cấp các ưu đãi tốt nhất cho khách hàng muốn gói chính sách bảo hiểm nhà và ô tô của họ. 9. Gia đình Mỹ{"Align": "Center", "NútColor": "Tiểu học", "NútCon": "Khóa", "NútText": "Nhận báo giá", "Danh mục": "Auto_Insurance_Companies", "ClassName": "","CloudinaryImagename": "Giới thiệu_logos \/us \/bảo hiểm \/Amerfam-1", "CSSnamespace": "ConsiliatetileBanner", "Bối cảnh": ""Tên ":" Gia đình Mỹ "," Showunavailabletext ": Sai} Gia đình Mỹ là một lựa chọn vững chắc cho bảo hiểm ô tô.Công ty cung cấp mức giá tốt, có khả năng trở nên tuyệt vời khi các chủ chính sách tận dụng một số trong số nhiều giảm giá của nó.Phí bảo hiểm trung bình hàng năm: $ 1,755 Khi làm việc với một công ty bảo hiểm nhỏ cho bảo hiểm ô tô của bạn, bạn có thể sẽ liên lạc riêng với một đại lý bảo hiểm.Tuy nhiên, bạn cũng có thể cần phải lo lắng về khả năng thanh toán nếu bạn chọn chính sách từ một công ty nhỏ hơn do thiếu sức mạnh tài chính.Nếu bạn quản lý để tìm một công ty bảo hiểm nhỏ với mức độ ổn định tài chính cơ bản mà bạn cảm thấy thoải mái, hãy xem xét mức độ bạn sẵn sàng trả cho dịch vụ tốt hơn. Xếp hạng công ty bảo hiểm xe hơiĐể giúp bạn chọn công ty tốt nhất cho bạn, chúng tôi đã so sánh 10 công ty bảo hiểm ô tô lớn nhất theo xếp hạng của biên tập viên của chúng tôi, điểm sức mạnh và xếp hạng sức mạnh tài chính của AM Best.
Toàn quốc A+Nông dân Một Gia đình người Mỹ
MộtGia đình người Mỹ Tự do tương hỗ Du khách is specified by the minimum auto insurance requirements in your state. Full-coverage car insurance adds comprehensive and collision coverage to your policy in order to protect you against physical damage to your vehicle. Allstatefull-coverage car insurance, particularly if your car is worth more than $3,000. Cấp tiến Một xem xét khác là tính khả dụng, tùy chọn bảo hiểm và giảm giá.Mặc dù bạn có thể có trải nghiệm cá nhân hóa hơn với một công ty bảo hiểm nhỏ, nhưng nó có thể không có sẵn, lợi ích và giảm giá mà các công ty bảo hiểm lớn làm.Và các công ty bảo hiểm lớn hoặc lớn nhất thường có đại diện vẫn có sẵn để nói chuyện với các chủ chính sách 24/7.Các công ty bảo hiểm chung so với chứng khoán
The commentary these industry experts provide represent their viewpoints and opinions alone. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003EValuePenguin has curated an exclusive panel of professionals, spanning various areas of expertise, to help dissect complex subjects and empower you to make smarter financial decisions.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root\"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Col class=\"ListOrdered--root\"\u003E\n \u003Cli class=\"ListOrdered--list-item\"\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/li\u003E\n \u003Cli class=\"ListOrdered--list-item\"\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/li\u003E\n \u003Cli class=\"ListOrdered--list-item\"\u003EGenerally speaking, what is the impact on customer satisfaction after an acquisition and\/or consolidation?\u003C\/li\u003E\n \u003Cli class=\"ListOrdered--list-item\"\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/li\u003E\n \u003C\/ol\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"full pad-none align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/deanne-butchey_zwclbi\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/deanne-butchey_zwclbi\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/deanne-butchey_zwclbi 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/deanne-butchey_zwclbi 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EDeanne Butchey, PhD\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Teaching Professor, Finance\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-deanne-butchey\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/craig-seidelson_rjse2e\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/craig-seidelson_rjse2e\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/craig-seidelson_rjse2e 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/craig-seidelson_rjse2e 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EDr. Craig Seidelson\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Professor Operations and Supply Chain Management\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-craig-seidelson\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/christopher-marquette_zacncd\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/christopher-marquette_zacncd\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/christopher-marquette_zacncd 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/christopher-marquette_zacncd 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EChristopher Marquette, PhD\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Professor of Finance\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-christopher-j-marquette\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/expert-advice-headshots_sfuxjr\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EMarc Kalan\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Professor of Professional Practice\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-marc-kalan\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/david-marlett_wopjqh\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/david-marlett_wopjqh\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/david-marlett_wopjqh 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/david-marlett_wopjqh 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EDavid C. Marlett, PhD, CPCU\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Managing Director, Brantley Risk and Insurance Center\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-david-c-marlett\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/dena-hale_fnkdy0\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/dena-hale_fnkdy0\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/dena-hale_fnkdy0 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/dena-hale_fnkdy0 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EDr. Dena H. Hale\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Professor of Sales and Marketing\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-dena-hale\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-savino-stevens_xyyzuw\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/expert-advice-savino-stevens_xyyzuw\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-savino-stevens_xyyzuw 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-savino-stevens_xyyzuw 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003ESteven L. Savino\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Dean of Lehigh Business Graduate Programs\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-steven-savino\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/prachi-gala_bklcn2\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/prachi-gala_bklcn2\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/prachi-gala_bklcn2 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/prachi-gala_bklcn2 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EPrachi Gala\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Professor of Marketing\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-prachi-gala\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/jacklyn-stevenson_h9vb2l\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/jacklyn-stevenson_h9vb2l\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/jacklyn-stevenson_h9vb2l 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/jacklyn-stevenson_h9vb2l 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EJaclyn Stevenson\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Director of Marketing and Communications\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-jaclyn-stevenson\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/expert-advice-headshots_sfuxjr\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003ERutgers Insurance Club\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n led by Sameer Bhuyan\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-rutgers-insurance-club\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeDisclaimer--root ShortcodeDisclaimer--root \"\u003E\n \u003Cdiv class=\"ContextualDisclaimer--root\"\u003E\n \u003Cp class=\"ContextualDisclaimer--copy\"\u003E\n \u003Cp\u003EThe commentary these industry experts provide represent their viewpoints and opinions alone.\u003C\/p\u003E\n\n \n \u003C\/p\u003E\n\u003C\/div\u003E\n\n\u003C\/div\u003E\n\n","padding":"double"} Deanne Butchey, PhDTeaching Professor, Finance; Faculty Advisor, Phoenician Investment Fund (PIF); Financial Management Association (FMA) @ FIU Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?It depends on the industry. In financial services, trust and the ability to connect with the company is critical in instilling confidence in the minds of the consumers. Smaller companies that do not have an easily identifiable spokesperson may not enjoy as widespread acceptance or trust. Eventually, word of mouth and personalized experiences with the smaller company may ease these concerns. How does market share ownership impact a customer's perception of quality of service?In scientific research, it is a known fact that a small percentage of influencers who may be viewed as "informed individuals" have the potential to lead others down a specific path. Many times when a company has a significant market share, consumers believe that existing clientele have superior information about the quality of the good or service. It is for this reason that positive online reviews are highly sought after. Generally speaking, what is the impact on customer satisfaction after an acquisition and/or consolidation?It depends how effectively the integration or consolidation takes place. If it is seamless and customers view the expansion of services offered as being beneficial to them, they will be highly satisfied. On the other hand, if there are hiccups or disruptions in service in the early stages of integration, the acquired or consolidated company will lose its original customers. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?I don’t believe it is necessary to maintain local agents, but it is important that the person on the other line or on the chat is culturally sensitive. Seemingly personalized experiences, whether it is through a live agent or artificial intelligence, is invaluable. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/deanne-butchey_zwclbi\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/deanne-butchey_zwclbi\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/deanne-butchey_zwclbi 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/deanne-butchey_zwclbi 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-deanne-butchey\"\u003EDeanne Butchey, PhD\u003C\/h3\u003E\n\n\u003Cp\u003ETeaching Professor, Finance; Faculty Advisor, Phoenician Investment Fund (PIF); Financial Management Association (FMA) @ FIU\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EIt depends on the industry. In financial services, trust and the ability to connect with the company is critical in instilling confidence in the minds of the consumers. Smaller companies that do not have an easily identifiable spokesperson may not enjoy as widespread acceptance or trust. Eventually, word of mouth and personalized experiences with the smaller company may ease these concerns.\u003C\/p\u003E\n\n\u003Ch4\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/h4\u003E\n\n\u003Cp\u003EIn scientific research, it is a known fact that a small percentage of influencers who may be viewed as \"informed individuals\" have the potential to lead others down a specific path. Many times when a company has a significant market share, consumers believe that existing clientele have superior information about the quality of the good or service. It is for this reason that positive online reviews are highly sought after.\u003C\/p\u003E\n\n\u003Ch4\u003EGenerally speaking, what is the impact on customer satisfaction after an acquisition and\/or consolidation?\u003C\/h4\u003E\n\n\u003Cp\u003EIt depends how effectively the integration or consolidation takes place. If it is seamless and customers view the expansion of services offered as being beneficial to them, they will be highly satisfied. On the other hand, if there are hiccups or disruptions in service in the early stages of integration, the acquired or consolidated company will lose its original customers.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EI don\u2019t believe it is necessary to maintain local agents, but it is important that the person on the other line or on the chat is culturally sensitive. Seemingly personalized experiences, whether it is through a live agent or artificial intelligence, is invaluable.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n","padding":"double"} Dr. Craig SeidelsonAssistant Professor Operations and Supply Chain Management, University of Indianapolis Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?Companies in the U.S. spent nearly $250 billion on ads in 2020. When it comes to financing national marketing campaigns, large companies have a distinct advantage over their smaller counterparts. This spending advantage becomes a business advantage when ads create sufficient brand loyalty that consumers are willing to pay a price premium for more recognizable products and services. How should drivers balance risk management and affordability when it comes to car insurance?It's widely accepted among consumers that market share is a key indicator of competitiveness. It follows that companies with a commanding market share are perceived as offering superior products or services. Consumers are willing to pay more for perceived value. With higher profits comes opportunities to further expand market share. As the cycle repeats, the connection between market share and perceived quality is reinforced. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?In our digital world, U.S. consumers spent a whopping $860 billion online in 2020. Is it still necessary for companies to offer personalized sales staff? On the one hand, consumers clearly value the safety, convenience, low prices and wide selection available online. This is particularly true when amounts being spent are well within one's discretionary budget. On the other hand, over half of online shoppers spend less than 15 seconds on a website. When purchases are for substantial amounts of money, selling requires much more engagement than a typical website can offer. Salespeople have the skills necessary to help would-be buyers with their purchase decisions. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/craig-seidelson_rjse2e\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/craig-seidelson_rjse2e\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/craig-seidelson_rjse2e 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/craig-seidelson_rjse2e 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-craig-seidelson\"\u003EDr. Craig Seidelson\u003C\/h3\u003E\n\n\u003Cp\u003EAssistant Professor Operations and Supply Chain Management, University of Indianapolis\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003ECompanies in the U.S. spent nearly $250 billion on ads in 2020. When it comes to financing national marketing campaigns, large companies have a distinct advantage over their smaller counterparts. This spending advantage becomes a business advantage when ads create sufficient brand loyalty that consumers are willing to pay a price premium for more recognizable products and services.\u003C\/p\u003E\n\n\u003Ch4\u003EHow should drivers balance risk management and affordability when it comes to car insurance?\u003C\/h4\u003E\n\n\u003Cp\u003EIt's widely accepted among consumers that market share is a key indicator of competitiveness. It follows that companies with a commanding market share are perceived as offering superior products or services. Consumers are willing to pay more for perceived value. With higher profits comes opportunities to further expand market share. As the cycle repeats, the connection between market share and perceived quality is reinforced.\u003C\/p\u003E\n\n\u003Ch3\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h3\u003E\n\n\u003Cp\u003EIn our digital world, U.S. consumers spent a whopping $860 billion online in 2020. Is it still necessary for companies to offer personalized sales staff? On the one hand, consumers clearly value the safety, convenience, low prices and wide selection available online. This is particularly true when amounts being spent are well within one's discretionary budget. On the other hand, over half of online shoppers spend less than 15 seconds on a website. When purchases are for substantial amounts of money, selling requires much more engagement than a typical website can offer. Salespeople have the skills necessary to help would-be buyers with their purchase decisions.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n","padding":"double"} Christopher J. Marquette, PhDAssistant Professor of Finance, Tabor School of Finance, Millikin University; Managing Editor, Journal for Business Advancement Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?The insurance industry is naturally a very segmented one. There are approximately 6,000 firms active in the industry, but the largest 10 firms command over 50% of the premium revenue. So we have an industry that has a few very large firms, such as Progressive and State Farm, and numerous small firms. The objective for success for the smaller companies should be not to compete with the large firms but rather to find a niche market and develop superior expertise in that market. The insurance industry is bifurcated into two segments. There are several names used to describe these two segments: standard/specialty, admitted/non-admitted, standard/excess and surplus. I will use the terms standard and specialty. The standard market is characterized by large masses of insureds who have risks that are very similar in nature. This market includes the personal lines of homeowners, automobile, life and health insurance. These are the insurers that the public is familiar with because they advertise to the public heavily with catchy slogans and endearing spokespeople and mascots. The standard market comprises approximately 90% of the total market’s premiums. The specialty market takes the remaining 10% but is vastly more diverse. Examples of risks insured in the specialty market include commercial property, trucking, shipping, product liability, worker’s compensation and professional liability (e.g., doctors, lawyers, building contractors). This is only a small sample of the types of risks insured in this market that offer ample opportunities for profitability for smaller companies. Even homeowner’s insurance, for example, provides niche opportunities. Standard market insurers like Progressive and State Farm will only insure single-family residences (up to four units) where the owner/insured lives year-round. They will not insure a vacant house, a seasonal residence or a rental property. Individuals seeking insurance in these situations must go to a specialty insurer. The specialty market includes a large subdivision where companies don’t even exist! The Lloyd’s insurance marketplace is characterized by syndicates that are just loose affiliations of investors looking to insure risks. Although companies can participate in these syndicates along with individuals, the syndicate itself has a lifespan of only three years before it disbands. The risks insured in this market tend to be very distinct and diverse. Lloyd’s syndicates have, in the past, insured risks as unique and divergent as Bruce Springsteen’s voice, Tina Turner’s legs and the Loch Ness Monster! There are also opportunities in reinsurance — insuring the insurers! So we can see that the insurance industry is a vast, diverse world with a wide variety of opportunities and markets. The strength of one company’s advertising campaign should not adversely affect a smaller player’s profitability if that player is smart and nimble. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?I would say that insurance companies could reduce their offering of localized agents, but not eliminate them altogether. There is still a large swath of the population that doesn’t have good, reliable internet service. In addition, there are numerous individuals who have good internet service but still are not comfortable with e-commerce. Insurance is complicated and sometimes confusing, and quite often, potential customers will want to speak directly to a person to explain policies before they are confident it is the right thing for them. Personal service is also an important feature for some customers as they build a relation with a particular insurer, and somebody the customer has met and knows can attain greater trust than an anonymous call center person. I don’t see the personal touch in insurance contracting going away soon and think localized offices will continue to be an important, if diminished, facet of policy distribution and service for the foreseeable future. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/christopher-marquette_zacncd\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/christopher-marquette_zacncd\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/christopher-marquette_zacncd 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/christopher-marquette_zacncd 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-christopher-j-marquette\"\u003EChristopher J. Marquette, PhD\u003C\/h3\u003E\n\n\u003Cp\u003EAssistant Professor of Finance, Tabor School of Finance, Millikin University; Managing Editor, \u003Cem\u003EJournal for Business Advancement\u003C\/em\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EThe insurance industry is naturally a very segmented one. There are approximately 6,000 firms active in the industry, but the largest 10 firms command over 50% of the premium revenue. So we have an industry that has a few very large firms, such as Progressive and State Farm, and numerous small firms. The objective for success for the smaller companies should be not to compete with the large firms but rather to find a niche market and develop superior expertise in that market.\u003C\/p\u003E\n\n\u003Cp\u003EThe insurance industry is bifurcated into two segments. There are several names used to describe these two segments: standard\/specialty, admitted\/non-admitted, standard\/excess and surplus. I will use the terms standard and specialty. The standard market is characterized by large masses of insureds who have risks that are very similar in nature. This market includes the personal lines of homeowners, automobile, life and health insurance. These are the insurers that the public is familiar with because they advertise to the public heavily with catchy slogans and endearing spokespeople and mascots.\u003C\/p\u003E\n\n\u003Cp\u003EThe standard market comprises approximately 90% of the total market\u2019s premiums. The specialty market takes the remaining 10% but is vastly more diverse. Examples of risks insured in the specialty market include commercial property, trucking, shipping, product liability, worker\u2019s compensation and professional liability (e.g., doctors, lawyers, building contractors). This is only a small sample of the types of risks insured in this market that offer ample opportunities for profitability for smaller companies.\u003C\/p\u003E\n\n\u003Cp\u003EEven homeowner\u2019s insurance, for example, provides niche opportunities. Standard market insurers like Progressive and State Farm will only insure single-family residences (up to four units) where the owner\/insured lives year-round. They will not insure a vacant house, a seasonal residence or a rental property. Individuals seeking insurance in these situations must go to a specialty insurer.\u003C\/p\u003E\n\n\u003Cp\u003EThe specialty market includes a large subdivision where companies don\u2019t even exist! The Lloyd\u2019s insurance marketplace is characterized by syndicates that are just loose affiliations of investors looking to insure risks. Although companies can participate in these syndicates along with individuals, the syndicate itself has a lifespan of only three years before it disbands. The risks insured in this market tend to be very distinct and diverse. Lloyd\u2019s syndicates have, in the past, insured risks as unique and divergent as Bruce Springsteen\u2019s voice, Tina Turner\u2019s legs and the Loch Ness Monster!\u003C\/p\u003E\n\n\u003Cp\u003EThere are also opportunities in reinsurance \u2014 insuring the insurers! So we can see that the insurance industry is a vast, diverse world with a wide variety of opportunities and markets. The strength of one company\u2019s advertising campaign should not adversely affect a smaller player\u2019s profitability if that player is smart and nimble.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EI would say that insurance companies could reduce their offering of localized agents, but not eliminate them altogether. There is still a large swath of the population that doesn\u2019t have good, reliable internet service. In addition, there are numerous individuals who have good internet service but still are not comfortable with e-commerce.\u003C\/p\u003E\n\n\u003Cp\u003EInsurance is complicated and sometimes confusing, and quite often, potential customers will want to speak directly to a person to explain policies before they are confident it is the right thing for them. Personal service is also an important feature for some customers as they build a relation with a particular insurer, and somebody the customer has met and knows can attain greater trust than an anonymous call center person.\u003C\/p\u003E\n\n\u003Cp\u003EI don\u2019t see the personal touch in insurance contracting going away soon and think localized offices will continue to be an important, if diminished, facet of policy distribution and service for the foreseeable future.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} David C. Marlett, PhD, CPCUManaging Director, Brantley Risk and Insurance Center Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?Larger auto insurers spend enormous sums on advertising to create a positive image and encourage applications. Smaller insurers are unable to match the advertising but offer a similar product and often at competitive prices. Consumers should feel comfortable buying from less well-known auto insurers because they are regulated by the state Department of Insurance. Their finances are in order, forms and rates approved, in compliance with licensing requirements and backed by the state guaranty fund just like the larger insurers. Just to be on the safe side, visit your state's Department of Insurance website or call if you have questions about a particular insurer. The regulator can confirm whether the insurer is licensed in the state and may provide information on the number of complaints they have received (a complaint ratio provides the number of complaints divided by premium volume). Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?Having a local agent to offer a personalized experience is certainly helpful for Gen Xers and baby boomers, but likely less so for the younger consumers who are more comfortable in the digital space. This last year has pushed many of the traditional local agents to improve their virtual interactions, but many consumers still prefer to visit or call with questions. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/david-marlett_wopjqh\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/david-marlett_wopjqh\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/david-marlett_wopjqh 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/david-marlett_wopjqh 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-david-c-marlett\"\u003EDavid C. Marlett, PhD, CPCU\u003C\/h3\u003E\n\n\u003Cp\u003EManaging Director, Brantley Risk and Insurance Center\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003ELarger auto insurers spend enormous sums on advertising to create a positive image and encourage applications. Smaller insurers are unable to match the advertising but offer a similar product and often at competitive prices. Consumers should feel comfortable buying from less well-known auto insurers because they are regulated by the state Department of Insurance.\u003C\/p\u003E\n\n\u003Cp\u003ETheir finances are in order, forms and rates approved, in compliance with licensing requirements and backed by the state guaranty fund just like the larger insurers. Just to be on the safe side, visit your state's Department of Insurance website or call if you have questions about a particular insurer. The regulator can confirm whether the insurer is licensed in the state and may provide information on the number of complaints they have received (a complaint ratio provides the number of complaints divided by premium volume).\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EHaving a local agent to offer a personalized experience is certainly helpful for Gen Xers and baby boomers, but likely less so for the younger consumers who are more comfortable in the digital space. This last year has pushed many of the traditional local agents to improve their virtual interactions, but many consumers still prefer to visit or call with questions.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Marc KalanAssistant Professor of Professional Practice, Department of Marketing Flo from Progressive and Jake from State Farm are household names by now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?Many consumers feel comfort from dealing with a "perceived familiar" expert, or in this circumstance, the familiar personality (albeit a "company-created expert"). This is a perceived strength that larger companies with high levels of awareness carry as an advantage that smaller entities in the same industry rarely can match. In categories where there is a constant flow of potential new users, this is a clear competitive advantage. How does market share ownership impact a customer's perception of quality of service?As members of a consumer-driven population, we are drawn to those already perceived as "winners." In today's competitive environment, success on any parameter — and "quality of service" is certainly one of those parameters — is a key consumer desire. Therefore, the higher the market share, the higher the impression of the "better" competitor as measured by the size of its customer base in comparison with the rest of the market, and this is measured by its share of the market. Generally speaking, what is the impact on customer satisfaction after an acquisition and/or consolidation?While companies desire to raise the level of consumer satisfaction, it is my understanding that cuts in budgets to create the "savings" anticipated by consolidations of functions never reach those levels, and resulting customer satisfaction tends to the opposite. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?Historically, most insurance has been sold and serviced via local agents, and those local relationships were a key component in that process. As the digital revolution continues to impact our lives, more and more "traditional" processes are being replaced with digital solutions. This is occurring across more and more industries traditionally handled via face-to-face interactions, including banking, automobile and home purchases, and virtually all consumer industries. Insurance companies, if they are to maintain and grow in the future, will most likely need to adopt to this new paradigm or [risk seeing] a revolution of new competitors as has occurred in so many consumer-focused businesses. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/expert-advice-headshots_sfuxjr\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-marc-kalan\"\u003EMarc Kalan\u003C\/h3\u003E\n\n\u003Cp\u003EAssistant Professor of Professional Practice, Department of Marketing\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names by now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EMany consumers \u200bfeel comfort from dealing with a \"perceived familiar\" expert, or in this circumstance, the familiar personality (albeit a \"company-created expert\"). This is a perceived strength that larger companies with high levels of awareness carry as an advantage that smaller entities in the same industry rarely can match. In categories where there is a constant flow of potential new users, this is a clear competitive advantage.\u003C\/p\u003E\n\n\u003Ch4\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/h4\u003E\n\n\u003Cp\u003EAs members of a consumer-driven population, we are drawn to those already perceived as \"winners.\" In today's competitive environment, success on any parameter \u2014 and \"quality of service\" is certainly one of those parameters \u2014 is a key consumer desire. Therefore, the higher the market share, the higher the impression of the \"better\" competitor as measured by the size of its customer base in comparison with the rest of the market, and this is measured by its share of the market.\u003C\/p\u003E\n\n\u003Ch4\u003EGenerally speaking, what is the impact on customer satisfaction after an acquisition and\/or consolidation?\u003C\/h4\u003E\n\n\u003Cp\u003EWhile companies desire to raise the level of consumer satisfaction, it is my understanding that cuts in budgets to create the \"savings\" anticipated by consolidations of functions never reach those levels, and resulting customer satisfaction tends to the opposite.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EHistorically, most insurance has been sold and serviced via local agents, and those local relationships were a key component in that process. As the digital revolution continues to impact our lives, more and more \"traditional\" processes are being replaced with digital solutions. \nThis is occurring across more and more industries traditionally handled via face-to-face interactions, including banking, automobile and home purchases, and virtually all consumer industries. Insurance companies, if they are to maintain and grow in the future, will most likely need to adopt to this new paradigm or [risk seeing] a revolution of new competitors as has occurred in so many consumer-focused businesses.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Dr. Dena H. HaleAssistant Professor of Sales and Marketing, Centurion Sales Program, Stetson University Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?It comes down to familiarity and branding. Insurance is a credence- or experience-attribute service. This means that it is difficult for a consumer to really know if a service provider (i.e., an insurance company) provides quality service or not. If you have an accident and you are satisfied with the way the firm handled your claim, you assume you received quality service, but you can’t really know for certain. It is very difficult to determine prior to an experience if an insurance provider delivers value. This is where branding comes in for firms like Progressive and State Farm. We don’t see an insurance provider; we see Flo and Jake. Flo and Jake are our "friends," and we value what our friends say. We "know" the value is better because our trusted friend said so. The use of persona branding (and integrated marketing communications) not only allows familiarity for consumers — it also creates less price sensitivity for consumers. Many consumers are able and willing to pay a slightly higher premium for the assurance of quality service delivery if and when the insurance coverage becomes needed. How does market share ownership impact a customer's perception of quality of service?It's about perceptions. It can be summed up in one statement: "If a firm is larger with greater market share, more people must trust the firm, so I can trust it too." Generally speaking, what is the impact on customer satisfaction after an acquisition and/or consolidation?Generally speaking, it can be two-fold. It may spark consumer "shopping" for other insurance options, or it could solidify satisfaction. It comes down to the reputation of the acquired/consolidated firm. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?That is a very interesting question. A balance is needed, allowing customers to interact online for basic questions and searches; however, agents are critical for establishing relationships, suggesting appropriate service offerings and speaking with clients after an accident. Insurance literacy, or the ability to fully comprehend the insurance market, varies among customers. Currently, consumers are not as insurance-savvy as needed to have fully automated processes. Looking to the future, this could shift. The increased use of artificial intelligence (that is, avatars that interact with customers online like a real-life agent would) may change the need for localized agents in the future. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/dena-hale_fnkdy0\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/dena-hale_fnkdy0\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/dena-hale_fnkdy0 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/dena-hale_fnkdy0 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-dena-hale\"\u003EDr. Dena H. Hale\u003C\/h3\u003E\n\n\u003Cp\u003EAssistant Professor of Sales and Marketing, Centurion Sales Program, Stetson University\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EIt comes down to familiarity and branding. Insurance is a credence- or experience-attribute service. This means that it is difficult for a consumer to really know if a service provider (i.e., an insurance company) provides quality service or not. If you have an accident and you are satisfied with the way the firm handled your claim, you assume you received quality service, but you can\u2019t really know for certain.\u003C\/p\u003E\n\n\u003Cp\u003EIt is very difficult to determine prior to an experience if an insurance provider delivers value. This is where branding comes in for firms like Progressive and State Farm. We don\u2019t see an insurance provider; we see Flo and Jake. Flo and Jake are our \"friends,\" and we value what our friends say. We \"know\" the value is better because our trusted friend said so.\u003C\/p\u003E\n\n\u003Cp\u003EThe use of persona branding (and integrated marketing communications) not only allows familiarity for consumers \u2014 it also creates less price sensitivity for consumers. Many consumers are able and willing to pay a slightly higher premium for the assurance of quality service delivery if and when the insurance coverage becomes needed.\u003C\/p\u003E\n\n\u003Ch4\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/h4\u003E\n\n\u003Cp\u003EIt's about perceptions. It can be summed up in one statement: \"If a firm is larger with greater market share, more people must trust the firm, so I can trust it too.\"\u003C\/p\u003E\n\n\u003Ch4\u003EGenerally speaking, what is the impact on customer satisfaction after an acquisition and\/or consolidation?\u003C\/h4\u003E\n\n\u003Cp\u003EGenerally speaking, it can be two-fold. It may spark consumer \"shopping\" for other insurance options, or it could solidify satisfaction. It comes down to the reputation of the acquired\/consolidated firm.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EThat is a very interesting question. A balance is needed, allowing customers to interact online for basic questions and searches; however, agents are critical for establishing relationships, suggesting appropriate service offerings and speaking with clients after an accident.\u003C\/p\u003E\n\n\u003Cp\u003EInsurance literacy, or the ability to fully comprehend the insurance market, varies among customers. Currently, consumers are not as insurance-savvy as needed to have fully automated processes. Looking to the future, this could shift. The increased use of artificial intelligence (that is, avatars that interact with customers online like a real-life agent would) may change the need for localized agents in the future.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Steven L. SavinoAssistant Dean of Lehigh Business Graduate Programs, Professor of Practice, Marketing Department, Lehigh University College of Business Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?The perceived value of larger companies can have an impact on smaller companies primarily in the areas of satisfaction guarantees and customer service. In other words, larger companies who are able to invest more dollars in advertising messaging, like with Progressive and "Flo" or State Farm and "Jake," are able to reinforce their value propositions in ways that prompt consumers to perceive a higher likelihood of realizing brand satisfaction. Well-known brands become assets that achieve reliable, ongoing sales volume resulting from the perception that risk in choosing such brands is low. How does market share ownership impact a customer's perception of quality of service?Higher market share is the result of the combination of four factors. Stronger brand preference combined with greater resistance to compromise (more willingness to search for the brand) drives market share by creating "pull." Likewise, greater availability and in-market visibility combine to create "push." This combination of push-pull factors creates market share, and higher market share enables the firm to gain leverage over channel partners, thus resulting in even greater availability and in-market visibility. This cycle is important in the context of understanding that a high market share means your brand has greater in-market visibility. The result is a higher likelihood that your brand will be chosen. This trial, combined with meeting or exceeding customer expectations, leads to repeat purchases and ultimately high brand loyalty rates. So, high market share triggers the notion that the brand must be of high quality, otherwise why would so many people be willing to purchase the product? Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?On the surface, it might appear that insurance company providers need localized agents less due to digital interface solutions. In other words, consumers can transact more easily and with less anxiety within digital and web-based platforms than through high-pressure sales presentations. However, with that said, consumers still need a level of customization when it comes to purchasing insurance products. As a result, insurance providers utilizing the human touch can more readily address consumer needs and realize higher sales closing rates. Insurance is considered a high-involvement product, meaning there is greater willingness to gather information and search for alternative solutions. Localized agents and personal attention in terms of customer experience can go a long way in getting the undecided prospect off the fence and engaging them in the transaction. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-savino-stevens_xyyzuw\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/expert-advice-savino-stevens_xyyzuw\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-savino-stevens_xyyzuw 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-savino-stevens_xyyzuw 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-steven-savino\"\u003ESteven L. Savino\u003C\/h3\u003E\n\n\u003Cp\u003EAssistant Dean of Lehigh Business Graduate Programs, Professor of Practice, Marketing Department, Lehigh University College of Business\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EThe perceived value of larger companies can have an impact on smaller companies primarily in the areas of satisfaction guarantees and customer service. In other words, larger companies who are able to invest more dollars in advertising messaging, like with Progressive and \"Flo\" or State Farm and \"Jake,\" are able to reinforce their value propositions in ways that prompt consumers to perceive a higher likelihood of realizing brand satisfaction. Well-known brands become assets that achieve reliable, ongoing sales volume resulting from the perception that risk in choosing such brands is low.\u003C\/p\u003E\n\n\u003Ch4\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/h4\u003E\n\n\u003Cp\u003EHigher market share is the result of the combination of four factors. Stronger brand preference combined with greater resistance to compromise (more willingness to search for the brand) drives market share by creating \"pull.\" Likewise, greater availability and in-market visibility combine to create \"push.\" This combination of push-pull factors creates market share, and higher market share enables the firm to gain leverage over channel partners, thus resulting in even greater availability and in-market visibility.\u003C\/p\u003E\n\n\u003Cp\u003EThis cycle is important in the context of understanding that a high market share means your brand has greater in-market visibility. The result is a higher likelihood that your brand will be chosen. This trial, combined with meeting or exceeding customer expectations, leads to repeat purchases and ultimately high brand loyalty rates. So, high market share triggers the notion that the brand must be of high quality, otherwise why would so many people be willing to purchase the product?\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EOn the surface, it might appear that insurance company providers need localized agents less due to digital interface solutions. In other words, consumers can transact more easily and with less anxiety within digital and web-based platforms than through high-pressure sales presentations. However, with that said, consumers still need a level of customization when it comes to purchasing insurance products.\u003C\/p\u003E\n\n\u003Cp\u003EAs a result, insurance providers utilizing the human touch can more readily address consumer needs and realize higher sales closing rates. Insurance is considered a high-involvement product, meaning there is greater willingness to gather information and search for alternative solutions. Localized agents and personal attention in terms of customer experience can go a long way in getting the undecided prospect off the fence and engaging them in the transaction.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Prachi GalaAssistant Professor of Marketing, Kennesaw State University Q: Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?The characters and the perceived value play two different roles. I will try to address the perceived value. Larger companies will have higher value. It’s a no-brainer. So the problem for smaller companies here is that the larger companies are always top-of-mind for the consumer and hold a bigger market share. So it has a huge negative impact on the smaller startups. But, at the same time, these new entrants have multiple benefits: federally supported funds, getting something new to the market, flexibility in adapting to customer needs as they are not yet fully grown, freshly done market research, etc. These benefits can be fully supportive of new entrants to increase their perceived value as they can serve the customer in the best way possible while making their entry. A recent example of a new entrant is an app called Avail, which rents out your car while you’re out of town. The app provides customers with free car washes and free parking while they are traveling. Who would not see value in that? How does market share ownership impact a customer's perception of quality of service?The more users, the more diversified the opinions. You can’t please everyone who is your customer. Opinions about market share ownership, like monopolies, are usually diversified. For example:
These two examples explain the fact that market share ownership does get love and hatred together, but due to the huge market share, customers don’t have a choice and are wary of switching to new products, regardless of a high dislike sometimes. Generally speaking, what is the impact on customer satisfaction after an acquisition and/or consolidation?The customers most times are not aware of the acquisitions taking place between companies. For example, last week, Redbox merged with Seaport Global. It’s not very attention-seeking. Certainly if there are bigger acquisitions, covered well by the media, like the merging of WarnerMedia and Discovery, then there is awareness. But impact? Not so much. Would you stop watching Discovery because the company merged with WarnerMedia? If this merger had an impact on subscription rates, then it may be a different story. Some merger decisions may eventually impact consumers, but it is those decisions — and not the news of the mergers themselves — that impact customer satisfaction. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?The question here should be "how" not "if." Because there is no other way but to have that personalized experience. Digitizing means people are naturally getting isolated and working in their own dens, and thus, loneliness is kicking in. In such circumstances, having the best digital service is great. The customer will certainly like it, regardless of digital service. But if there is a live agent, unconsciously, they will feel more welcomed, more engaged and part of the company community. Today, giving a personalized experience is what can differentiate you from the competition. It is a must. Simple example: If you are moving to Michigan and an assistant from a mortgage company is talking to you online but you don’t know their whereabouts, your confidence with the company may not be the same as if the same agent told you they are a local of the area you are moving to. That gives you the personalized feeling — a bond — and a feeling of belongingness to the community. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/prachi-gala_bklcn2\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/prachi-gala_bklcn2\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/prachi-gala_bklcn2 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/prachi-gala_bklcn2 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-prachi-gala\"\u003EPrachi Gala\u003C\/h3\u003E\n\n\u003Cp\u003EAssistant Professor of Marketing, Kennesaw State University\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EQ: Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EThe characters and the perceived value play two different roles.\u003C\/p\u003E\n\n\u003Cp\u003EI will try to address the perceived value. Larger companies will have higher value. It\u2019s a no-brainer. So the problem for smaller companies here is that the larger companies are always top-of-mind for the consumer and hold a bigger market share. So it has a huge negative impact on the smaller startups. But, at the same time, these new entrants have multiple benefits: federally supported funds, getting something new to the market, flexibility in adapting to customer needs as they are not yet fully grown, freshly done market research, etc.\u003C\/p\u003E\n\n\u003Cp\u003EThese benefits can be fully supportive of new entrants to increase their perceived value as they can serve the customer in the best way possible while making their entry. A recent example of a new entrant is an app called Avail, which rents out your car while you\u2019re out of town. The app provides customers with free car washes and free parking while they are traveling. Who would not see value in that?\u003C\/p\u003E\n\n\u003Ch4\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/h4\u003E\n\n\u003Cp\u003EThe more users, the more diversified the opinions. You can\u2019t please everyone who is your customer. Opinions about market share ownership, like monopolies, are usually diversified.\u003C\/p\u003E\n\n\u003Cp\u003EFor example:\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content ShortcodeList--content-margin\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--bullet\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Facebook \u2014 everyone is on it. And three people may criticize the company and its usage of data and leakage when they are on it. But do they have a choice? All the customers are still on Facebook, despite their dislike of the platform\u2019s market share.\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Apple \u2014 most Americans own at least one Apple device. They are all very happy with their products. When Apple started selling AirPods and different charging cords, they were certainly criticized for it, but do the customers have a choice? They can switch to Android. But will they?\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\u003C\/p\u003E\n\n\u003Cp\u003EThese two examples explain the fact that market share ownership does get love and hatred together, but due to the huge market share, customers don\u2019t have a choice and are wary of switching to new products, regardless of a high dislike sometimes.\u003C\/p\u003E\n\n\u003Ch4\u003EGenerally speaking, what is the impact on customer satisfaction after an acquisition and\/or consolidation?\u003C\/h4\u003E\n\n\u003Cp\u003EThe customers most times are not aware of the acquisitions taking place between companies. For example, last week, Redbox merged with Seaport Global. It\u2019s not very attention-seeking. Certainly if there are bigger acquisitions, covered well by the media, like the merging of WarnerMedia and Discovery, then there is awareness. But impact? Not so much.\u003C\/p\u003E\n\n\u003Cp\u003EWould you stop watching Discovery because the company merged with WarnerMedia? If this merger had an impact on subscription rates, then it may be a different story. Some merger decisions may eventually impact consumers, but it is those decisions \u2014 and not the news of the mergers themselves \u2014 that impact customer satisfaction.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EThe question here should be \"how\" not \"if.\" Because there is no other way but to have that personalized experience. Digitizing means people are naturally getting isolated and working in their own dens, and thus, loneliness is kicking in. In such circumstances, having the best digital service is great. The customer will certainly like it, regardless of digital service. But if there is a live agent, unconsciously, they will feel more welcomed, more engaged and part of the company community.\u003C\/p\u003E\n\n\u003Cp\u003EToday, giving a personalized experience is what can differentiate you from the competition. It is a must. Simple example: If you are moving to Michigan and an assistant from a mortgage company is talking to you online but you don\u2019t know their whereabouts, your confidence with the company may not be the same as if the same agent told you they are a local of the area you are moving to. That gives you the personalized feeling \u2014 a bond \u2014 and a feeling of belongingness to the community.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Jaclyn StevensonDirector of Marketing and Communications, Columbia-Greene Community College, the State University of New York Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?In my opinion the marketing personas, so to speak, that brands create are a move toward making the company seem more approachable, relatable and down to earth — all qualities that small and successful companies possess inherently. Flo, Jake and other spokes-characters have proven to be effective tools to promote products and services and to bring in new customers. That said, retention is key. If the service provided once a new customer signs on is not up to their standards, many consumers will pivot — almost automatically — to doing business with a smaller company. This poses a challenge, as well as an opportunity, for those smaller outfits, who must position themselves as visible to consumers with creative marketing of their own. This could include a larger-than-life character (who is also a real leader in the company, as opposed to fiction), but above all should focus on the points of service customers can expect to receive with low or no failure for an extended period of time. How does market share ownership impact a customer's perception of quality of service?As a small community college serving a rural area, we struggle with the balance of advertising spread. Our budget is smaller than some neighboring colleges that can pursue larger and longer campaigns, and that affects the perception of the institution — area residents sometimes assume the larger colleges are more well-heeled, accessible or program-rich. However, wide-reaching campaigns in our region can also be read as overexposure or overspending. We pay great attention to our demographic and geographic targets to help combat this — delivering marketing materials to core audiences as often as possible — and also working with community partners to create unique, attention-getting "splashes" throughout the year that demand attention, but don’t suggest grandiosity. Some examples include "carvertising" on delivery-service cars, QR-code powered brochures to pair digital and print pieces and sponsorships of events that are reflective of our community’s flair, such as art festivals, agricultural fairs and theater productions. Generally speaking, what is the impact on customer satisfaction after an acquisition and/or consolidation?Name changes or announcements of company changes of any kind often foster anxiety among consumers, who may adopt a newly cynical view of the company in question or worry their service will change or decline in quality. The impetus is on the company to double down on its customer service and pay attention to any developing trends of dissatisfaction among its customer base. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?While it’s not intrinsically necessary, local access to service is always a plus and an important aspect of service to promote. Personalized experiences should always be part of marketing and customer outreach, whether delivered from afar or from across the street. This digital world, especially post-pandemic, is one that has created a need among many consumers for real, human experiences. The good news is digital resources make personalization easier than ever before — but sometimes, all that’s needed is a personal phone call, too. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/jacklyn-stevenson_h9vb2l\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/jacklyn-stevenson_h9vb2l\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/jacklyn-stevenson_h9vb2l 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/jacklyn-stevenson_h9vb2l 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-jaclyn-stevenson\"\u003EJaclyn Stevenson\u003C\/h3\u003E\n\n\u003Cp\u003EDirector of Marketing and Communications, Columbia-Greene Community College, the State University of New York\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003EIn my opinion the marketing personas, so to speak, that brands create are a move toward making the company seem more approachable, relatable and down to earth \u2014 all qualities that small and successful companies possess inherently. Flo, Jake and other spokes-characters have proven to be effective tools to promote products and services and to bring in new customers.\u003C\/p\u003E\n\n\u003Cp\u003EThat said, retention is key. If the service provided once a new customer signs on is not up to their standards, many consumers will pivot \u2014 almost automatically \u2014 to doing business with a smaller company.\u003C\/p\u003E\n\n\u003Cp\u003EThis poses a challenge, as well as an opportunity, for those smaller outfits, who must position themselves as visible to consumers with creative marketing of their own. This could include a larger-than-life character (who is also a real leader in the company, as opposed to fiction), but above all should focus on the points of service customers can expect to receive with low or no failure for an extended period of time.\u003C\/p\u003E\n\n\u003Ch4\u003EHow does market share ownership impact a customer's perception of quality of service?\u003C\/h4\u003E\n\n\u003Cp\u003EAs a small community college serving a rural area, we struggle with the balance of advertising spread. Our budget is smaller than some neighboring colleges that can pursue larger and longer campaigns, and that affects the perception of the institution \u2014 area residents sometimes assume the larger colleges are more well-heeled, accessible or program-rich.\u003C\/p\u003E\n\n\u003Cp\u003EHowever, wide-reaching campaigns in our region can also be read as overexposure or overspending. We pay great attention to our demographic and geographic targets to help combat this \u2014 delivering marketing materials to core audiences as often as possible \u2014 and also working with community partners to create unique, attention-getting \"splashes\" throughout the year that demand attention, but don\u2019t suggest grandiosity. Some examples include \"carvertising\" on delivery-service cars, QR-code powered brochures to pair digital and print pieces and sponsorships of events that are reflective of our community\u2019s flair, such as art festivals, agricultural fairs and theater productions.\u003C\/p\u003E\n\n\u003Ch4\u003EGenerally speaking, what is the impact on customer satisfaction after an acquisition and\/or consolidation?\u003C\/h4\u003E\n\n\u003Cp\u003EName changes or announcements of company changes of any kind often foster anxiety among consumers, who may adopt a newly cynical view of the company in question or worry their service will change or decline in quality. The impetus is on the company to double down on its customer service and pay attention to any developing trends of dissatisfaction among its customer base.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EWhile it\u2019s not intrinsically necessary, local access to service is always a plus and an important aspect of service to promote. Personalized experiences should always be part of marketing and customer outreach, whether delivered from afar or from across the street. This digital world, especially post-pandemic, is one that has created a need among many consumers for real, human experiences. The good news is digital resources make personalization easier than ever before \u2014 but sometimes, all that\u2019s needed is a personal phone call, too.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Rutgers Insurance Clubled by Sameer Bhuyan Flo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?Customers recognize familiar faces and companies. Flo and Jake are two of many recognized faces in the country. When Progressive and State Farm create ads with these icons, they also create a customer base of "satisfied customers." Since their ads portray satisfied customers, potential customers are more inspired and persuaded to switch from their current insurance and become a customer of Progressive and/or State Farm. The assumed "100% guarantee" builds a 100% "satisfactory" value that smaller, competitive companies are challenged to match. Customers are so used to watching persuasive ads and promotions that they disregard smaller companies and assume that smaller companies do not provide the same level of satisfaction. In turn, smaller insurance companies struggle to gain new customers and subscribers. Smaller companies seem to be already labeled as "unsatisfactory" without being given a chance. This marketing strategy is one that is being employed in almost all industries and institutions. At Rutgers Business School, we have our own Flo and Jake to compete with. Renowned clubs like LIBOR (Little Investment Bankers of Rutgers), QFC (Quantitative Finance Club) and many others dominate in attracting new members and provide a perception of "Join us and you will be guaranteed a successful future." A new and much smaller club like Rutgers Insurance Club needs to show it provides just as much value as the big shots, if not more. To do that, a new club needs to attract members and strategize how to retain its members. To reach the same playing field, smaller companies need to seize each and every opportunity they get to increase their value and customer base. Living in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?The digital revolution has been a blessing and curse for almost all industries, including insurance. Technological advances have allowed companies to reach out globally without leaving a desk. While technology allows insurance companies to build their organization in new ways, it is just as important to maintain positive relationships with localized customers and stakeholders. As for localized agents, it is important for companies to employ individuals who can assist customers on the spot. Personalized experiences allow customers and people to interact with agents and have more liberty to know the company. An agent represents their company and, therefore, illustrates the values and morals a company has. Someone over the phone or on a video call will not be able to portray company standards the same way. At the end of the day, customers are people, and people need to interact with other people. Insurance agents, or any agents for that matter, need to exist as long as a company wants a future. {"backgroundColor":"white","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr\" srx=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/expert-advice-headshots_sfuxjr\" srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-rutgers-insurance-club\"\u003ERutgers Insurance Club\u003C\/h3\u003E\n\n\u003Cp\u003Eled by Sameer Bhuyan\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EFlo from Progressive and Jake from State Farm are household names now. How does the perceived value of larger companies impact the smaller, yet potentially just as competitive, ones?\u003C\/h4\u003E\n\n\u003Cp\u003ECustomers recognize familiar faces and companies. Flo and Jake are two of many recognized faces in the country. When Progressive and State Farm create ads with these icons, they also create a customer base of \"satisfied customers.\" Since their ads portray satisfied customers, potential customers are more inspired and persuaded to switch from their current insurance and become a customer of Progressive and\/or State Farm.\u003C\/p\u003E\n\n\u003Cp\u003EThe assumed \"100% guarantee\" builds a 100% \"satisfactory\" value that smaller, competitive companies are challenged to match. Customers are so used to watching persuasive ads and promotions that they disregard smaller companies and assume that smaller companies do not provide the same level of satisfaction. In turn, smaller insurance companies struggle to gain new customers and subscribers. Smaller companies seem to be already labeled as \"unsatisfactory\" without being given a chance.\u003C\/p\u003E\n\n\u003Cp\u003EThis marketing strategy is one that is being employed in almost all industries and institutions. At Rutgers Business School, we have our own Flo and Jake to compete with. Renowned clubs like LIBOR (Little Investment Bankers of Rutgers), QFC (Quantitative Finance Club) and many others dominate in attracting new members and provide a perception of \"Join us and you will be guaranteed a successful future.\"\u003C\/p\u003E\n\n\u003Cp\u003EA new and much smaller club like Rutgers Insurance Club needs to show it provides just as much value as the big shots, if not more. To do that, a new club needs to attract members and strategize how to retain its members. To reach the same playing field, smaller companies need to seize each and every opportunity they get to increase their value and customer base.\u003C\/p\u003E\n\n\u003Ch4\u003ELiving in this digital revolution, is it necessary for companies, like insurance providers, to maintain localized agents and personalized experiences?\u003C\/h4\u003E\n\n\u003Cp\u003EThe digital revolution has been a blessing and curse for almost all industries, including insurance. Technological advances have allowed companies to reach out globally without leaving a desk. While technology allows insurance companies to build their organization in new ways, it is just as important to maintain positive relationships with localized customers and stakeholders.\u003C\/p\u003E\n\n\u003Cp\u003EAs for localized agents, it is important for companies to employ individuals who can assist customers on the spot. Personalized experiences allow customers and people to interact with agents and have more liberty to know the company. An agent represents their company and, therefore, illustrates the values and morals a company has. Someone over the phone or on a video call will not be able to portray company standards the same way.\u003C\/p\u003E\n\n\u003Cp\u003EAt the end of the day, customers are people, and people need to interact with other people. Insurance agents, or any agents for that matter, need to exist as long as a company wants a future.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"} Các câu hỏi thường gặpCác công ty bảo hiểm ô tô lớn nhất là gì?10 công ty bảo hiểm ô tô lớn nhất ở Hoa Kỳ là trang trại của tiểu bang, tiến bộ, GEICO, Allstate, USAA, Liberty Mutual, bảo hiểm nông dân, khách du lịch, bảo hiểm gia đình trên toàn quốc và Mỹ.Cùng nhau, họ chỉ bán dưới 70% tổng số tiền bảo hiểm xe hơi được bán ở Hoa Kỳ. Công ty bảo hiểm xe hơi tốt nhất là gì?Công ty bảo hiểm ô tô tốt nhất phụ thuộc vào lịch sử lái xe, địa điểm, tuổi tác và mức độ bảo hiểm mà bạn chọn.Chúng tôi thấy rằng trên toàn quốc là tốt nhất cho những người lái xe có tín dụng xấu và Farm State là tốt nhất cho các tài xế có lịch sử tai nạn.best auto insurance company depends on your driving history, location, age and the coverage level that you choose. We found that Nationwide is best for drivers with bad credit and State Farm is best for drivers with an accident history. Công ty bảo hiểm xe hơi được đánh giá cao nhất là gì?USAA có xếp hạng kết hợp cao nhất khi xem xét điểm của biên tập viên của chúng tôi, xếp hạng sức mạnh tài chính tốt nhất và điểm số dịch vụ khách hàng của J.D. Power.Những người lái xe không đủ điều kiện cho USAA nên xem xét trang trại nhà nước, cũng hoạt động tốt trong cả ba loại. has the highest combined rating when considering our editor's score, AM Best financial strength rating and J.D. Power customer service scores. Drivers who are not eligible for USAA should consider State Farm, which also performs well in all three categories. Các công ty bảo hiểm lớn hơn có giá tốt hơn không?Không có gì đảm bảo rằng một công ty bảo hiểm lớn hơn sẽ có giá cao hơn hoặc thấp hơn so với công ty bảo hiểm nhỏ hơn, đặc biệt là vì mọi công ty bảo hiểm đều đánh giá rủi ro khác nhau.Cách duy nhất để tìm mức giá tốt nhất cho bạn là nhận được báo giá từ nhiều công ty bảo hiểm. Tôi nên đi với một công ty bảo hiểm ô tô lớn hay nhỏ?Có các công ty bảo hiểm chất lượng cao, giá cả phải chăng thuộc mọi quy mô.Nhưng lớn hơn, các công ty bảo hiểm quốc gia thường có nhiều lựa chọn bảo hiểm và chiết khấu hơn, cộng với các trang web chất lượng cao và ứng dụng di động.Trong khi đó, một công ty bảo hiểm địa phương nhỏ hơn có thể có nhiều khả năng cung cấp chuyên môn và lợi ích thu hút cư dân trong khu vực của bạn. Phương phápThị phần và thông tin cao cấp bằng văn bản cho các công ty bảo hiểm ô tô lớn nhất được thu thập từ Hiệp hội Ủy viên Bảo hiểm Quốc gia (NAIC) và S & P Global, một nguồn dữ liệu tài chính cho ngành bảo hiểm. Chúng tôi đã thu thập báo giá bảo hiểm ô tô chi trả tối thiểu trên 50 tiểu bang và Quận Columbia.Người lái xe cơ sở của chúng tôi là một người đàn ông 30 tuổi đã lái chiếc Honda Civic Ex 2015 và trích dẫn được rút ra từ tất cả các mã zip có sẵn ở mỗi tiểu bang. Phân tích của ValuePenguin đã sử dụng dữ liệu tỷ lệ bảo hiểm từ các dịch vụ thông tin Quadrant.Các mức giá này được công khai từ hồ sơ bảo hiểm và chỉ nên được sử dụng cho mục đích so sánh - báo giá của riêng bạn có thể khác nhau. Công ty bảo hiểm số 1 trên thế giới là gì?Top 10 công ty bảo hiểm toàn cầu theo doanh thu, 2021 (1). Ai là công ty bảo hiểm hàng đầu?10 công ty bảo hiểm ô tô hàng đầu.. Trang trại nhà nước.Xếp hạng, 3,5 trên 5 3,335 đánh giá (3.335) .... GEICO.Xếp hạng, 2,5 trên 5 1.868 đánh giá (1.868) .... Cấp tiến.Xếp hạng, 3 trên 5 đánh giá 3,517 (3.517) .... Allstate.Xếp hạng, 3 trên 5 2.391 đánh giá (2.391) .... Bảo hiểm Hoa Kỳ..... Tự do tương hỗ..... Bảo hiểm nông dân..... Nationwide.. 10 công ty bảo hiểm hàng đầu là ai?10 công ty bảo hiểm hàng đầu ở Ấn Độ - Tổng quan.. 1) Công ty bảo hiểm nhân thọ tối đa .. 2) Công ty bảo hiểm nhân thọ Aegon .. 3) Công ty bảo hiểm nhân thọ Bharti AXA .. 4) Công ty bảo hiểm nhân thọ Bajaj Allianz .. 5) Công ty bảo hiểm nhân thọ HDFC .. 6) Công ty bảo hiểm nhân thọ LIC .. 7) Công ty bảo hiểm nhân thọ Pramerica .. 8) Công ty bảo hiểm nhân thọ Exide .. Các công ty bảo hiểm 3 lớn là gì?Bởi tài sản. |
